iGaming Retention: How Player Behavior Is Shifting with Henk Wolff | The Squared Table скачать в хорошем качестве

iGaming Retention: How Player Behavior Is Shifting with Henk Wolff | The Squared Table

Player behavior in iGaming is shifting faster than most teams can keep up with. In today’s episode of The Squared Table, Victor speaks with Henk Wolff about what actually drives retention today and why most casinos still underestimate how much it impacts long-term value. Henk explains why loyalty isn’t automatic anymore, why it’s so easy for players to jump between brands, and how strong retention systems can triple (or more) lifetime value. They get practical on what to watch: the seven-day cohort, the 30-day cohort, and the second deposit - the moment that often decides whether a player stays or vanishes. They also dig into channel preference, personalization, and why education and responsible gaming can support retention when done right. The conversation also covers how regulation, friction, and privacy demands are reshaping player behavior and how to stay visible without turning communication into noise. Host: Victor Julio Coupé Episode Topics 00:00 – 00:55 Intro 00:55 – 02:00 Why players jump between casinos faster than ever  02:00 – 05:00 Brand loyalty today: “AI sameness”, weak USPs, interchangeable brands  05:00 – 07:20 Real health signals: 7-day/30-day cohorts plus 2nd deposit  07:20 – 09:00 Channel preference: email vs inbox vs push + retargeting  09:00 – 10:00 Education and responsible gaming as retention tools  10:00 – 15:50 Regulation and friction changes behavior 15:50 – 18:30 Aggressive vs responsible marketing 18:30 – 26:13 Long-term retention: brand building + planning horizons + timing/player rhythm   26:13 – 26:21 Outro Connect with Henk Wolff Website: https://henkwolff.com/ Youtube:    / @henk-wolff   Linkedin:   / henk-wolff   Connect with Kensho Media Website: https://www.kenshomedia.com/ Instagram:   / kenshomediaseo   YouTube:    / @kenshomediaseo   LinkedIn:   / kenshomedia