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This week on Your Ag Empire, we sit down with Jordan Morris: a first-generation Iowa cattleman, LRP/LGM agent, and dad to five boys. Jordan owns and operates Midwest Feeders LLC and helps producers navigate market risk through StockGuard. He's also the newest member of the Empire Ag team. In this episode, we unpack Jordan's journey from toy tractors in town to running a multi-site cattle feeding operation. He shares the hard lessons learned from building a business without a head start, how he leverages USDA-backed tools like LRP and LGM to protect his customers, and what it means to be both dad and operator in an industry that doesn’t slow down. What we cover: The challenges and advantages of being a first-gen farmer How Jordan scaled Midwest Feeders despite early setbacks What makes his custom feeding operation different How LRP and LGM can help producers manage market volatility Why joining Empire Ag changed the game for his business Fatherhood, faith, and keeping perspective through tough seasons Whether you're feeding cattle, looking for new tools to manage risk, or figuring out how to juggle business and family, Jordan's story will resonate. It's real, honest, and proof that where you start doesn't define where you can go. Connect with Jordan: Email: jordan@stockguard.io Connect with Your Ag Empire: Follow on Instagram @youragempire : https://your-ag-empire.captivate.fm/ig Follow on Facebook : https://your-ag-empire.captivate.fm/f... Follow on LinkedIn : https://your-ag-empire.captivate.fm/l... Follow on TikTok : https://your-ag-empire.captivate.fm/t... Check out our website : https://your-ag-empire.captivate.fm/w... Resources & Links: LRP & LGM Quotes : https://www.youragempire.com/stockguard Learn more about the Elite Program and how to become a member : https://your-ag-empire.captivate.fm/e... Protect your livestock investment with Empire Ag’s risk management solutions : https://your-ag-empire.captivate.fm/s... Join The Dirt email subscription : https://your-ag-empire.captivate.fm/t... Book Jonathon as your next speaker : https://your-ag-empire.captivate.fm/s... Make sure to hit subscribe so you never miss an episode! TIMESTAMPS: 00:00 Introduction to Jordan Morris 00:48 Jordan's Early Life and Farming Beginnings 02:48 College Years and Mentorship 07:00 Starting Midwest Feeders 09:40 Challenges and Growth in Custom Feeding 13:30 Risk Management and Market Volatility 18:35 Understanding LRP and LGM 24:41 Understanding LGM and LRP Options 26:13 Arbitrage and Regulation in Cattle Trading 27:26 Strategies for Managing Risk and Premiums 32:43 Joining Empire Ag: A Personal Journey 43:03 Balancing Business and Family Life 49:11 Conclusion and Resources