The Uncomfortable Truth About "Attendee Experience" | Epic Events Podcast скачать в хорошем качестве

The Uncomfortable Truth About "Attendee Experience" | Epic Events Podcast

👉 Read our latest event industry insights: https://bit.ly/4c0qqgE In this episode, Tavar James, VP & Global Head of Events at Forrester, reveals how to run attendee-first corporate events that deliver real value. Learn how Tavar balances sponsor engagement, attendee experience, and event ROI, and why focusing on event quality over scale creates lasting impact. If you’re an event planner, conference organizer, or event marketing professional, this episode covers: How to create mid-size events with high attendee engagement Strategies for B2B event sponsorship and experiential marketing Using AI in event planning without losing human touch Choosing venues and cities strategically for maximum attendance How emotional experiences at events boost engagement and retention Advice for next-generation event professionals building careers in 2026 Tavar also shares lessons from Forrester’s flagship events, SaaS and corporate events, and B2C event activation techniques that can be applied to any event type. Subscribe to the Epic Events Podcast for more insights on corporate events, hybrid events, experiential marketing, virtual events, and event strategy. Chapters: 00:00 – Introduction & Guest Background 01:00 – Career Journey from Hospitality to Corporate Events 05:00 – Event Portfolio & Attendee-First Approach 10:00 – Sponsor Integration & Engagement Strategy 15:00 – Attendee Experience & Event Relevance 20:00 – Balancing Event Scale, Quality, and ROI 22:00 – AI in Event Planning 24:00 – Venue Selection & Strategic Locations 26:00 – Celebrity Speakers & Engagement 32:00 – Creating Emotional Experiences & B2C Lessons for B2B 34:00 – Advice for Young Event Professionals 37:00 – Critical Skills for Success in Events 39:00 – Closing Thoughts & Connect with Tavar