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In this episode of E-Coffee with Experts, our host Ranmay sits down with Sam Page, Head of SEO at InMotion Hosting, to unpack how modern SEO leaders must adapt in an AI-driven search landscape. With over 20 years of hands-on SEO experience, Sam has led search strategy across agencies and global brands including Amazon Business and Slack. In this conversation, he shares how SEO has shifted from rankings to revenue, why content alone no longer wins, and how off-page signals, brand mentions, and LLM visibility are redefining success. We talk about: SEO forecasting that leadership actually trusts Agency vs in-house SEO realities Google Helpful Content Update impact Programmatic SEO in an AI world Internal linking & information architecture today Preparing SEO teams for 2026 and beyond This episode offers practical insights on building resilient, future-proof SEO strategies in the age of AI and large language models. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 – 01:10: Introduction 01:10 – 03:45: Sam’s journey into SEO and early career 03:45 – 06:05: Agency SEO vs in-house SEO experience 06:05 – 08:10: Connecting SEO work to real business revenue 08:10 – 10:40: Why SEO teams should not work in silos 10:40 – 12:55: Why content alone is not enough today 12:55 – 14:40: Google update that changed SEO forever 14:40 – 16:05: SEO for Google vs SEO for AI tools 16:05 – 18:00: Technical SEO that still matters 18:00 – 20:10: Programmatic SEO in the AI age 20:10 – 22:20: Internal linking and site structure today 22:20 – 24:30: SEO focus areas for 2026 24:30 – 27:10: Career advice for young SEO professionals 27:10 – 31:10: Rapid-fire questions with Sam 31:10 – 32:40: One career decision Sam would not change 32:40 – 33:26: Final thoughts 🔗 Connect with Sam Page 👥 / samcpage 💻 http://inmotionhosting.com/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: / digiwebsol Instagram: / dws_global LinkedIn: / digital-web-solutions.