Google Is Killing Clicks – Here’s What Wins скачать в хорошем качестве

Google Is Killing Clicks – Here’s What Wins

In this episode of E-coffee with Experts, our host Austin Willman talks with Marko Arsic, Head of SEO at Digital Spice, who shares how enterprise and franchise brands can scale SEO without relying on traditional link building. With over a decade of experience working with 120+ websites, Marko explains why large franchise businesses don’t need aggressive backlink campaigns — and what they should focus on instead. We talk about: Why franchise locations compete against each other in search The metro-level SEO structure most brands miss How to create fair ranking opportunities for every franchisee Why impressions are becoming more important than clicks How zero-click searches are reshaping SEO KPIs How AI traffic converts — and why it’s plateauing Using maps and data layering to uncover SEO growth opportunities Why novelty and real authorship matter more than ever Marko also shares practical insights on schema markup, entity clarity, localized content, and how brands can leverage real growth data to increase AI visibility. If you’re a founder, CMO, marketing leader, or agency working with multi-location or franchise businesses, this episode is packed with actionable SEO strategy you won’t hear elsewhere. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:05: Why Franchise SEO Is Different 01:05 - 03:10: From Black Hat SEO To Enterprise Strategy 03:10 - 05:00: Why Big Brands Don’t Need Link Building 05:00 - 07:00: The Hidden Problem In Franchise SEO 07:00 - 09:30: Building The Right Website Structure 09:30 - 11:30: Why Metro Pages Drive More Traffic 11:30 - 13:45: Using Maps To Find Growth Opportunities 13:45 - 15:40: Why Most Location Pages Fail 15:40 - 17:50: Creating Real Local Content That Ranks 17:50 - 20:00: Zero Click Searches And Falling Traffic 20:00 - 22:00: Impressions vs Clicks: New SEO KPIs 22:00 - 24:30: How AI Understands Your Brand 24:30 - 26:10: The Future Of SEO Professionals 26:10 - 27:14: Final Advice For Franchise Marketer 🔗 Connect with Marko Arsic 👥   / marko-arsic-51390842   💻 http://www.thedigitalspice.com/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook:   / digiwebsol   Instagram:   / dws_global   LinkedIn:   / digital-web-solutions.