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In this episode of E-Coffee with Experts, Austin Willman sits down with Chris Raulf, Founder & Chief Visionary Officer at Boulder SEO Marketing, to break down how AI, agents, and Generative Engine Optimization (GEO) are reshaping the future of search. With over 30 years in SEO, Chris explains how he transitioned from traditional optimization to an AI-first strategy—long before most marketers caught on. He shares how watching 100+ hours of AI content, building custom agents, and developing “virtual experts” helped his agency outperform competitors in Google, AI Overviews, and large language models like ChatGPT and Claude. You’ll learn: → Why SEO as we knew it is officially dead—and what replaced it → How GEO (Generative Engine Optimization) actually works → How agencies can use AI without building custom tools → The role of AI agents in modern SEO workflows → Why every founder should build a “virtual version” of themselves If you’re a founder, agency owner, or marketing leader trying to future-proof your SEO strategy, this episode is a must-listen. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:15: Ranking #1 for “AI SEO Expert” 01:15 - 03:05: Discovering AI After ChatGPT Launched 03:05 - 05:40: Why SEO Is Now Called GEO 05:40 - 07:55: How Fast AI Changes Every 90 Days 07:55 - 09:30: Google Agents and What They Mean 09:30 - 12:05: Running an Agency with EOS 12:05 - 14:20: Turning Big Ideas Into Action 14:20 - 16:00: Why Their Pricing Model Changed 16:00 - 18:30: What Micro SEO Really Means 18:30 - 21:00: Inside BSM Co-Pilot 2.0 21:00 - 23:40: Choosing Between GPT and Claude 23:40 - 26:10: How Agencies Can Start With AI 26:10 - 29:10: Building a “Virtual You” 29:10 - 31:20: Getting Content From Busy Founders 31:20 - 33:30: The Most Important Skill for 2026 33:30 - 34:39: Final Advice and Where to Connect 🔗 Connect with Chris Raulf 👥 / chrisraulf 💻 http://boulderseomarketing.com/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: / digiwebsol Instagram: / dws_global LinkedIn: / digital-web-solutions.