Benefit Cosmetics’ Biggest FAIL - And How to Fix a Campaign Crisis скачать в хорошем качестве

Benefit Cosmetics’ Biggest FAIL - And How to Fix a Campaign Crisis

Lucy Bedewi, founder of My Write Hand Woman, joins Pivot or Die to talk about the copywriting fail that got Benefit Cosmetics in hot water and what to do when humor or an edgy campaign backfires. We dive deep into how brands can alienate their ideal customers with one offhand line, how to strike the right tone in your messaging, and how to recover authentically (not performatively). Plus, Lucy opens up about her journey as a young entrepreneur, the pressure to scale too fast, and why “working on the business, not in the business” might be the worst advice you can take. If you’ve ever felt torn between passion and growth, or worried about saying the wrong thing in your brand voice - this one’s for you. Topics covered: Benefit’s “Skip Class Not Concealer” controversy Humor in copy: where brands go wrong Building a personal brand vs. scaling fast Biggest trends in copywriting today The dark side of startup pressure Work with Lucy here: https://www.mywritehandwoman.com/ Work with us: https://pivotordie.design/