AS Business 9609 | Customer Relationship Marketing (CRM) | Methods, Advantages & Disadvantages скачать в хорошем качестве

AS Business 9609 | Customer Relationship Marketing (CRM) | Methods, Advantages & Disadvantages

In this AS Business Studies (9609) marketing lecture, we cover Customer Relationship Marketing (CRM) — its meaning, methods (ways businesses build relationships), and its advantages and disadvantages. CRM focuses on building long-term relationships with customers instead of just making one-time sales. This topic is important in Section 3: Marketing and is frequently tested in Paper 1 and Paper 2, especially in analysis and evaluation questions. What you will learn in this video: • Meaning and definition of Customer Relationship Marketing (CRM) • Why CRM is important for modern businesses • Key ways businesses use CRM, including: – loyalty schemes – personalised emails and offers – after-sales service – customer feedback systems – CRM software and databases • Advantages of CRM (customer loyalty, repeat purchases, brand reputation) • Disadvantages of CRM (cost, data protection risks, complexity) • How CRM improves customer satisfaction and retention • Common exam mistakes students make in CRM questions 👨‍🏫 About Sir Osama Musani Sir Osama Musani is a Cambridge Business teacher known for simplifying marketing concepts and teaching examiner-focused explanations that help students achieve A and A* grades. #ASBusiness9609 #CRM #CustomerRelationshipMarketing #Marketing #BusinessStudies #CustomerLoyalty #Paper1 #Paper2 #StudyWithMusani #AStarStrategy #CambridgeBusiness