AS Business 9609 | Market Segmentation Explained | Definition, Basis, Advantages & Disadvantages скачать в хорошем качестве

AS Business 9609 | Market Segmentation Explained | Definition, Basis, Advantages & Disadvantages

In this AS Business Studies (9609) marketing lecture, we cover Market Segmentation — including its definition, explanation, basis of segmentation, and its advantages and disadvantages. Market segmentation is a core marketing concept that helps businesses divide a large market into smaller groups with similar characteristics. This topic is frequently tested in Paper 1 and Paper 2, especially in 4, 8, and 12 marker questions. What you will learn in this video: • Meaning and definition of market segmentation • Why businesses use segmentation • The main basis of segmentation, including: – Demographic segmentation (age, gender, income, occupation) – Geographic segmentation (region, country, climate) – Psychographic segmentation (lifestyle, personality, values) – Behavioural segmentation (buying habits, brand loyalty) • Advantages of market segmentation • Disadvantages of market segmentation • How segmentation helps businesses target customers effectively • Common exam mistakes students make in segmentation questions 👨‍🏫 About Sir Osama Musani Sir Osama Musani is a Cambridge Business teacher known for simplifying marketing concepts and teaching examiner-focused explanations that help students achieve A and A* grades. #ASBusiness9609 #MarketSegmentation #Marketing #BusinessStudies #TargetMarket #Paper1 #Paper2 #StudyWithMusani #AStarStrategy #CambridgeBusiness