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In this episode, Derek Gaunt, a negotiation trainer and author, discusses the importance of communication skills and the concept of buying and selling. He emphasizes the need to understand the latent dynamics in communication and the impact of tone. Derek also shares insights on persuasion and the effective use of techniques like mirroring and labeling. He highlights the power of the accusations audit technique and addresses the issue of ego authority failure in leadership. The conversation concludes with Derek's favorite question in a negotiation setting and his recommended book and quote. You can subscribe to Black Swans Newsletter here: https://www.blackswanltd.com/ NEED HELP WITH SALES? 🤝 Work with us! https://www.wehaveameeting.com 📈 Sales Training https://www.wehaveameeting.com/coachi... 💥 Client Testimonial • Client Testimonial: Luke Dash, CEO of ISMS... 00:00 Introduction and Background 02:07 The Importance of Communication Skills 03:02 The Concept of Buying and Selling 06:46 Understanding the Latent Dynamics in Communication 08:15 The Importance of Tone in Communication 09:47 Persuasion vs. Making People Think 14:32 Using Mirroring Technique Effectively 23:36 The Power of Labeling in Communication 28:15 The Accusations Audit Technique 34:40 Leadership and Ego Authority Failure 41:44 Favorite Question in a Negotiation Setting 45:30 Favorite Book and Quote 48:32 Conclusion and Contact Information