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July 2018 Professional Services Strategy: The importance of defining a Professional Services strategy tailored to the company's goals, whether it's to generate profit or merely to enable software deployment. Decisions in this area have significant implications on the company's structure, cost management, and customer engagement. Customer Focus: Emphasizing the critical role of customer satisfaction in Professional Services. This involves setting clear expectations, maintaining consistent communication, and understanding that customer feedback is vital, even if it seems incorrect. Employee Engagement and Skills: Highlighting the necessity of having well-trained, satisfied employees with the right skill sets. This includes proper onboarding, continuous training, and ensuring that employees are matched to roles that suit their capabilities and customer interaction needs. Practice Areas and Delivery Models: The importance of organizing Professional Services into practice areas with clear delivery models. This includes managing costs, revenue, utilization, and having a structured methodology to handle various projects efficiently. Internal Relationships: The necessity of maintaining strong relationships with other internal departments such as sales, product management, and customer success. This ensures cohesive operations and aligns the Professional Services team with the company's overall objectives.