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Most entrepreneurs work hard for conversion… but skip the two steps that make conversion inevitable: congregation and connection. Learn more about the Owwll App: https://sites.google.com/view/sabinek... In this episode, Sabine Kvenberg (aka The Storytelling Dame) breaks down the simple, powerful path to organic marketing, relationship-based selling, and consistent client attraction: ✅ Congregation: Put yourself where your people already gather ✅ Connection: Build genuine relationships (without feeling “salesy”) ✅ Conversion: Let trust do the selling—naturally If you’re a coach, entrepreneur, creator, speaker, or service provider who’s working hard on content but still wondering, “Why isn’t this converting?” — this is the missing piece. Sabine shares real examples from Podfest Expo, how she built deeper relationships over time, and how one connection can lead to speaking gigs, podcast invitations, partnerships, and even a book deal for her memoir GUMPTION: Sacred Whispers, Bold Moves, and the Courage to Become. In this video, you’ll learn: Why conversion is a relationship outcome, not a marketing trick How to grow your business with organic marketing (even without a big budget) Where to find the right audience (so you stop wasting time in the wrong rooms) How to network without pressure or awkward pitching How real connections turn into clients, collaborations, and opportunities The “tipping point” that happens when relationships finally compound 🎯 If you want more clients, more impact, and more visibility—start here: congregate, connect, convert. 👍 If this resonated, give it a like, subscribe, and share it with a friend who’s building their business online. Want to go deeper? 📘 Preorder GUMPTION (Memoir + Frameworks): Sacred Whispers, Bold Moves, and the Courage to Become: https://www.barnesandnoble.com/w/gump... 🎤 Speaking + Coaching: Communication, storytelling, confidence, and visibility https://www.sabinekvenberg.com/resources Question for you: Where do you currently congregate—and what’s ONE connection you can nurture this week? Drop it in the comments. Chapters: 0:00 Intro / Hook: Why conversion is not the first step 1:16 Congregation + Connection → Conversion (the missing sequence) ~2:40 The entrepreneur trap: creating alone + wondering “why the friction?” ~4:30 Organic marketing that actually works: go where your people are ~6:05 Podfest example: how real relationships build (not overnight) ~8:15 From brick-and-mortar to online: the “home office problem” ~10:05 GUMPTION book moment + the “tipping point” effect ~12:40 What “congregation” really means (events, communities, gatherings) ~14:30 Relationship ripple effect: masterminds → friends → new networks ~16:05 The Owl app: connection at scale + unexpected speaking gigs ~18:05 The book deal story: one connection → publisher → result ~20:10 Storytelling as the conversion engine (why your pitch worked) ~22:10 Conversion can look like many things (clients, book sales, opportunities) ~24:10 The Jessica story: how connections return years later ~26:10 Your 3-step action plan: congregate, connect, then convert ~28:00 Closing: give, give, give… and always remember “Become More”