Webinars That Work: Hosting Virtual Events That Drive Business Results скачать в хорошем качестве

Webinars That Work: Hosting Virtual Events That Drive Business Results

Webinars are a mainstay of B2B marketing. So why are they so bad? All too often, they’re thinly veiled product pitches, with bad lighting and even worse PPTs. And yet, this humble format holds the power to drive momentum across every stage of the buyer journey. Effective webinars build brand awareness, nurture warm leads, close deals and sustain existing customer relationships. In this fast-paced webinar, Hannah Scherer, VP, Marketing & Partnerships at BigMarker and Rep Cap CEO Mary Ellen Slayter discussed how to create webinars that build brand awareness, nurture warm leads and sustain your existing customers. Here are the key takeaways: Why webinars can be such a valuable component of your content strategy How to deliver an engaging experience that feels more like a conversation and less like a PowerPoint dump. Ways to use AI to efficiently adapt your webinar content and create extended engagement for months to come. ————————————————————————— In this video ⌛ 00:00 Introduction 05:23 Thought leadership in webinars 11:49 Webinar registration timeline 16:38 Audience engagement 28:49 Repackaging webinar content 36:16 Virtual events vs. webinars