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Another Black Badge Roller. Guessing these are selling like hot cakes? Correct – Black Badge now accounts for more than 27 per cent of all Rolls Royce sales. In layman terms Black Badge is a trim level that adds more luxury, more power, improved handling and a darkened aesthetic. In Rolls terms it’s “a permanent bespoke treatment to its motor cars... These products, which were launched in 2016, are darker in aesthetic, more urgent in personality and dramatic in material treatment". Wraith and last-gen Ghost were the first models to get Black Badge variants in 2016, followed by Dawn in 2017 and Cullinan in 2019. This is the new Black Badge Ghost and it’s all about appealing to a new type of customer, a younger multi-millionaire, or as Rolls describes them: “In the 2020s, these women and men engage with luxury products on their own terms. They reject suits for streetwear, use blockchain not banks and influence the analogue world through their digital endeavours. In doing so, they have created new codes of luxury that resonate with their sensibilities: darker in aesthetic, assertive in character and bold in design.” Rolls Royce press releases really are the gifts that keep giving, aren’t they? What’s new? Many things. Let’s start with the design and materials because that’s where Rolls really puts the emphasis. Don’t like too much choice? Look away now, because customers can pick from 44,000 ‘ready to wear’ colours, or if you absolutely must match your car to your Chihuahua’s eye colour then by all means go bespoke. However, most do what it says on the tin and go for Black – 45kg of black paint, finished with two layers of clear and a five-hour hand polish. Don’t get that down the local wash ‘n wax. The Spirit of Ecstasy and Pantheon Grille are present and correct, but get a darker chrome plating, while the 21-inch wheels are BB Ghost-specific and made up from a carbon-fibre ‘barrel’ with a forged aluminium hub bonded to the rim with “aerospace-grade titanium fasteners”. On the inside there’s a new carbon weave with metallic fibres picking out the diamond pattern, an aluminium Black Badge infinity symbol between the back seats and a blacked-out clock with only the tips of the hands and the quarter-hour markers brightened in chrome. Needless to say, this is all very nice, but we spent most of our time staring child-like at the illuminated fascia on the passenger side of the dash, with more than 850 lights, and the starlight headlining, complete with the occasional shooting star. More upgrades. “The capacity of the Rolls Royce twin-turbocharged 6.75-litre V12 engine was deemed sufficient" (possibly my favourite line in any press pack ever) but the power output wasn’t. So a bump of 29bhp to 592bhp and an extra 37lb ft of torque for a total of 664lb ft. “More voluminous air springs help to reduce body roll under more assertive cornering", while the braking bite point has been raised slightly and pedal travel decreased – although the braking system remains the same as the standard Ghost, albeit with the new option of bold colours for the brake callipers. What’s it like in the back? Good, I think? You see, while being chauffeured for the final section of the test ‘drive’ I discovered a bottle of Nyetimber in the rear fridge and got tucked into that… all in the name of thorough product testing you understand. So I can’t remember much other than it being an extraordinarily pleasant way to travel. If you absolutely must have the most opulent of the opulent, there’s always the Phantom, but the Ghost does the same things just as well, and the Black Badge is the one to go for – a bit of marketing genius from Rolls that gently erodes the old-man image of old and points the Spirt of Ecstasy in a more future-proofed direction. Now, bring on Spectre.