Audience Bridge Insights #11 - The Local Newsletter That Proved Everyone Wrong About "Small Markets" скачать в хорошем качестве

Audience Bridge Insights #11 - The Local Newsletter That Proved Everyone Wrong About "Small Markets"

Most publishers would look at the Catskills region of New York and say "too small to build a real business." Michael Kauffman proved them wrong. In this episode of Audience Bridge Insights, I sit down with Michael Kauffman, founder of Catskill Crew, a local newsletter that's rewriting the playbook on community publishing. Here's what makes his approach different: 42,000 subscribers in a "small" market ~$0.30 average subscriber acquisition cost Sends once per week (not daily) Monetizes without becoming an ad billboard Built a real business that could be bought and sold But the numbers aren't the story. It's HOW he thinks about newsletters that - changes everything. What we cover: 0:00 Introduction: The newsletter that "shouldn't work" 2:15 How Michael built to 42,000 subscribers in a "small" market 5:30 The $0.30 subscriber acquisition cost strategy 8:45 Why local newsletters have a built-in growth advantage 12:20 Community-first vs. advertiser-first publishing 16:40 How he made $8K in one week with a simple bulletin section 21:10 Why he only sends once per week (and why it works) 26:35 Events, products, and IRL experiences as revenue streams 31:50 The snail mail premium subscription experiment 36:25 Why newsletters are becoming legitimate tradable businesses 41:15 The biggest mistakes local publishers make 45:30 Advice for starting a local newsletter today 49:40 Final thoughts: Community over advertisers Key quote: "If you prioritize advertisers over subscribers, you're already losing." Who this episode is for: Local newsletter operators (or anyone thinking about starting one) Publishers feeling pressure to send more often Anyone looking to monetize without wrecking engagement Founders building sustainable, community-driven businesses Guest: Michael Kauffman, Founder of Catskill Crew 🔗 Catskill Crew Newsletter - https://catskillcrew.com/ 🔗 The Newsletter Club - https://www.thenewsletter.club/ 🔗 Michael Kaufmann on X - https://x.com/MikeyPesto Host: Chris Miquel, Founder of Audience Bridge 🔗 Learn more: https://www.AudienceBridge.io 📧 Subscribe to Audience Bridge Insights: https://www.audiencebridge.io/subscribe