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In this video, I’m asking a simple question that far too many people avoid: who actually owns your LinkedIn page you or your company? With companies pushing employees to post more frequently, restricting what they share and tightening control of online identity, the lines are becoming dangerously blurred. And in this job market, that can cost you opportunities. I break down why LinkedIn is your digital asset, why companies need to shift toward genuine employee advocacy rather than control, and how relying only on reposting corporate content leaves you unprepared if redundancy hits. This is a must-watch for anyone building a personal brand, navigating strict workplace policies or trying to balance company loyalty with long-term career security. If your company has ever told you what you can or can’t post, this conversation is overdue. =========================== 🌐 Official Website https://tariqpeters.co.uk ✉️ Email hello@tariqpeters.co.uk ✅ Let’s Connect LinkedIn: / tariqpeters Instagram: / tariqpeters_pr TikTok: / tariqpeters_pr 📰 £1M Visibility Blueprint on Substack Weekly thinking for founders building authority that attracts clients, capital, media coverage and partnerships. Subscribe here → https://substack.com/@1mvisibilityblu... 🧠 FREE Canva AI Visibility Tools Get instant access to 12 interactive Canva AI tools designed to help founders assess their visibility, sharpen their message and build authority through practical, hands-on experiences: https://12days.tariqpeters.co.uk 🎯 Apply to Work With Me Register your interest to build a personal brand that converts visibility into credibility and revenue: https://forms.gle/q6uJxX34Z7rQus3b9 ☕ Support the Channel Buy me a coffee: https://buymeacoffee.com/tariqpeters =========================== ⏰ Timestamps 0:00 - Intro: Who Owns Your LinkedIn Page? 2:00 - Companies Forcing People to Post on LinkedIn 3:40 - Companies Are Slow to Personal Branding 4:38 - Don’t Make This Mistake 6:02 - You Have a Responsibility 7:30 - Shout Out Hard Numbers 9:40 - Have Your Boundaries 11:29 - Building Your Brand Is Changing the Game 12:20 - Reminder: You Need to Produce Content