5 Truths About Branding, I Only Saw After Tearing My Process Apart скачать в хорошем качестве

5 Truths About Branding, I Only Saw After Tearing My Process Apart

I’ve got some big news! I am finally, finally, finally starting to work on a very long-term goal I’ve had: writing my first book. Well, technically, I’ve decided to make it a workbook. And it’s focused on the brand positioning and messaging process that I have developed, honed, and refined over 10 years of working with hundreds of consultants and coaches. The goal with this workbook, and the reason I chose to make it a workbook, is that I want to make it easier for purpose-driven consultants and coaches to get clarity on what they do and their message, so they can get out there and land the work they deserve. Because we matter. What we do matters. And I want to make what I do available to more people. I had big plans to knock this out over the holidays. I thought I could take everything I already had—podcast episodes, blog posts, YouTube videos, and so many action sheets I use with private clients—and piece it all together. I assumed I’d have a finished workbook by the end of the holidays. That is not what happened. Taking everything I’ve created and turning it into a cohesive narrative for someone who may never meet me in person was far harder than I expected. But it taught me so much, especially about the power of deconstructing what we do. When you pull your work apart like this, you start to appreciate what you actually do for your clients. I really thought I understood the value of what I do as a brand positioning and messaging strategist. Heck, I’ve been honing this process for over 10 years. But writing this workbook forced me to see the real power of my work in a way I hadn’t before. In this episode, I share the five deep truths I learned about both the challenge and the true payoff of refining your consulting or coaching brand positioning and messaging clarity—truths I could only see after tearing my own process apart on today’s episode of the Consulting Matters podcast. In this episode you’ll hear: The difference between brand position as a noun and brand positioning as a verb, and why it matters Why deconstructing your work helps you appreciate the value you actually create for clients How the hardest parts of your process often reveal your zone of genius Why brand positioning is about intentional control, not letting the market define you How clarity in brand positioning and messaging serves your future clients, not just your business Where to dive in: 00:00 Introduction to Brand Positioning and Messaging 01:05 The Journey of Writing a Workbook 04:15 Understanding Brand Position vs. Brand Positioning 10:35 The Flip in Brand Positioning Strategy 15:41 Connecting Branding to Purpose 20:27 Discovering Your Superpowers 24:58 The Impact of Branding on Client Trust 30:29 Recap Next steps: 1) Deconstruct what you do: Take time to pull your work apart step by step. Look at how you take a client from where they are to where they want to go, and notice where the hardest parts are to explain. Those places often reveal your unique strengths and zone of genius. 2) Audit your brand touchpoints: Review your website, LinkedIn, and other places clients encounter you. Ask yourself what they are communicating about who you help, the value you provide, and whether they instill trust that you are the right partner for the problem your clients are facing. 3) Book a discovery call or explore Betsy’s services: If you want support clarifying your brand positioning and messaging, visit BetsyJordyn.com/services to learn more about her programs, or book a free discovery call using the button at the top of the site to talk through your next step. About me: Betsy Jordyn is a brand messaging expert, business mentor, and host of the Consulting Matters podcast. A former Disney consultant turned purpose-driven entrepreneur, she helps consultants and coaches clarify their unique value, build magnetic brands, and grow businesses that make a real impact. Subscribe to Consulting Matters for deep dives into the art and business of transformation. Ready to position your expertise for greater income and influence? Visit www.betsyjordyn.com/services to get started. Let’s be friends! Connect with me on LinkedIn:   / betsy-jordyn   Do you want proven strategies to get you the clarity & confidence you need to go after the consulting or coaching clients, impact & income you’re ready for? When you know the value of what you do and convey it with clarity, building a highly profitable, purpose-driven consulting or coaching business isn’t just possible, but inevitable! Get the FREE audio training here: https://www.betsyjordyn.com/opt-in #Consulting #Coaching #Entrepreneurship