3 Types of Consulting/Coaching Expertise: Which one is yours? скачать в хорошем качестве

3 Types of Consulting/Coaching Expertise: Which one is yours?

Did you know there are three types of expertise that consultants and coaches can use as the foundation of their businesses? I didn’t...until I tore apart my own process for the workbook I’m writing! Even though I’m at the part of the writing process where I HATE my book and want to throw my computer out the window 😩... ...I’m just as excited about the amazing things I discovered that I didn’t know before about my own branding process 🙌🏻. My latest aha is all about expertise, which is the professional field that you have mastered...and that your clients desperately need. In this episode, I'm sharing with you my "hot off my mental presses" insights, particularly the 3 types of expertise to make it easier for you to name and claim yours, and how to use it as the foundation of a profitable, purpose-driven business you and your clients love. Tune in now and discover: Why your most marketable expertise won't come from your formal job description (and where it comes from instead) How to tell what you're REALLY an expert in (without second-guessing yourself) -How to courageously name and claim the right expertise to build your business on (and how that instantly helps you stand out in the market) If you're staying up at night asking yourself, "What do I do?"...start here - with your expertise. Tune in to this episode to discover why owning your expertise is the ULTIMATE clarity and confidence accelerator. Chapters 00:00 Understanding Expertise in Consulting 02:54 The Three Types of Expertise 06:06 Formal Expertise: The Foundation of Your Business 08:56 School of Hard Knocks Expertise 11:48 Applied Expertise: Unique Results in Your Career 15:02 Consciously Choosing Your Expertise 17:53 The Importance of Labeling Your Expertise 21:10 Recap and Final Thoughts About me: Betsy Jordyn is a brand messaging expert, business mentor, and host of the Consulting Matters podcast. A former Disney consultant turned purpose-driven entrepreneur, she helps consultants and coaches clarify their unique value, build magnetic brands, and grow businesses that make a real impact. Subscribe to Consulting Matters for deep dives into the art and business of transformation. Ready to position your expertise for greater income and influence? Visit www.betsyjordyn.com/services to get started. Let’s be friends! Connect with me on LinkedIn:   / betsy-jordyn   Do you want proven strategies to get you the clarity & confidence you need to go after the consulting or coaching clients, impact & income you’re ready for? When you know the value of what you do and convey it with clarity, building a highly profitable, purpose-driven consulting or coaching business isn’t just possible, but inevitable! Get the FREE audio training here: https://www.betsyjordyn.com/opt-in #Consulting #Coaching #Entrepreneurship #ConsultingBusiness #CoachingBusiness #ExpertiseMarketing #BrandPositioning #PurposeDrivenBusiness