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In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you're new to content strategy or looking to refine your approach, this discussion offers valuable insights for brands of all sizes. If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week. 📱Follow Us On Social: -------------------- Instagram Alex / alexgarcia_atx Brian: / brian_blum Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro 0:24 Breaking Down Derschutzes Organic Content Strategy 21:48 Content Playbook from A-Z & Testing Strategy 35:00 Alex’s Story About Flipping A Boat 40:06 1 Person Team Content Strategy 45:20 How to Make Bottom of Funnel Easier 45:56 Focus on Content Series 48:35 The Law Of Shi**y CTR 49:57 When to Think About Theme Accounts/Pages 52:24 Ending Thoughts + New Hats Coming!