B2B Landing Pages: Optimization Tactics & AI Acceleration | VertoTalks On-Air #1 скачать в хорошем качестве

B2B Landing Pages: Optimization Tactics & AI Acceleration | VertoTalks On-Air #1

This VertoTalks On-Air webinar explores the optimization tactics behind high-performing landing pages and reveals how AI can accelerate everything from concept to execution – without sacrificing quality or conversions. Emil Zagorov (Consultant, Advertising) and Nikoleta Atanasova (Sr. Consultant, Advertising) from our team share a five-step framework for crafting high-converting B2B landing pages. Timestamps: 0:00 - Introduction 2:33 - Step 1: Gaining a deep understanding of your product or service 3:20 - Using AI tools for research and crafting unique positioning statements 4:14 - Step 2: Identifying your Ideal Customer Persona (ICP) and why it matters 5:08 - Leveraging AI for sentiment analysis and clustering customer pain points 8:04 - Step 3: Defining the primary goal and offer for your landing page 9:20 - Utilizing AI for competitor tracking and heatmap-style predictions 10:45 - Step 4: The formula for high-converting landing pages 12:25 - Using AI to audit landing page copy and user journeys 16:08 - Step 5: Defining success metrics, tracking setup, and pipeline progression 18:06 - Implementing UTMs and offline conversions for better data signals 19:50 - Establishing a feedback loop with your sales team to monitor lead quality. 21:13 - Final thoughts Follow us on LinkedIn to watch our webinars live:   / vertodigital   🔔 Subscribe to our YouTube channel for more B2B marketing insights. VertoTalks On-Air is our series of practical online sessions where we discuss timely topics from the digital marketing world, sharing insights and lessons learned from our day-to-day agency work. #b2bmarketing #landingpageoptimization #aiformarketing