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Sam Rubin is the CEO of @lightpathtech, an American manufacturer of infrared optics and imaging systems. He transformed the company by shifting from component supply to full system integration through domestic production and strategic acquisitions. This strategy solved a critical supply chain crisis and attracted a strategic investment from the drone industry. This highlight covers how Sam executed this transformation, his recognition of the true value of optics, the multi-year transition towards this strategic direction, and the geo-politcal factors that encouraged this direction. Watch the Full Episode! • From a China-created Supply Chain Crisis t... Visit their Website! https://www.lightpath.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/mar... https://www.wecreate.com/contact/ Please like, follow, and share if you want to continue to learn from manufacturing leaders from across the country! Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ Chapters: 0:00 Understand the Value you bring 2:05 Evolving Industries kill misaligned companies 5:15 Lightpath’s transition to re-alignment 7:15 The Benefits of Final Assembly Manufacturing 9:00 Assessing the Geopolitical landscape