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In Greek mythology, we read stories about sirens; beautiful creatures that entice sailors from deep waters to shallow rocky shores. These tales may be thousands of years old, but they’ve never been more relevant for us today. Smartphones, social media, emails, notifications, and funny cat videos cry out for our attention 24/7, leaving our attention divided and us feeling spread too thin. In this talk, student entrepreneur Matthew Thompson shares how a 'Deep Not Wide' philosophy has helped him trade a chaotic addiction-fueled schedule for a simple life full of freedom and purpose. Matthew Thompson is a 24-year old storyteller dedicated to celebrating the 'New Belfast' and challenging the negative narratives about Northern Ireland. His podcast 'Best Of Belfast' features unfiltered conversations with local leaders, entrepreneurs, creatives and ‘Norn Irish legends.’ Before university, Matthew worked at a non-profit in Manhattan that serves the homeless and chronic-hoarding communities of NYC for three years. It was there he met his future-wife Jaci, a nurse from Germany. They got married and moved back to Northern Ireland in 2016. Alongside studying Creative Writing at Queens, Matthew now freelances as a Copywriter & Podcaster to pay the bills and cycles for Deliveroo on his lunch break for the thrills. After building one of the largest social media profiles in the country, he decided to shut down the accounts to focus on having a deep impact on a small group of people instead of a shallow impact on many — a philosophy he describes as ‘Deep Not Wide.’ This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx