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In this episode of the Focus Freedom & Flow Podcast, we sit down with former NBA and MLB performance coach Mike Franco to explore how professional sports organizations incorporate mental training into their daily environment. Mike has worked with elite organizations such as the Dallas Mavericks, Orlando Magic, and Texas Rangers, helping athletes and coaches build identity, routines, leadership, and resilience under pressure. This conversation goes beyond hype and motivation. We explore presence, team culture, leadership, and the simple systems that help athletes show up consistently — even when the stakes are high. Whether you’re an athlete, coach, parent, or leader, you’ll find practical insights to bring more clarity, resilience, and intention into your own performance journey. 🎯 What you’ll learn in this episode: • How mental training is implemented inside NBA & MLB organizations • Why identity and daily systems matter more than motivation • How elite athletes define “how they show up” • The role of mindfulness and presence in high performance • Supporting individuals while building strong team culture ⏱ Podcast Timeline 01:30 – Who is Mike Franco, and how did you get into performance coaching? 04:25 – The books that shaped your thinking 05:15 – First impressions joining the Dallas Mavericks 07:05 – What was expected when arriving in Dallas 09:20 – Why trust is everything in professional sports 10:00 – The biggest early challenge with the Mavericks 11:38 – How Mike’s role evolved across the Mavericks, Rangers & Magic 15:20 – The most important mental skills for pro athletes 17:43 – The systems and routines elite players rely on 20:20 – How NBA players choose how they show up daily 23:00 – Aligning with a head coach’s vision 26:55 – Working with the Orlando Magic staff 29:30 – How coaches can manage pressure 33:00 – Integrating mental skills without adding to a full schedule 37:00 – Teaching mindfulness to an entire team 37:50 – Evaluating mindset during the draft process 42:30 – Why some top draft picks don’t pan out 44:25 – The pressure of Game 7 and preparation 47:07 – Handling doubt at the highest level 48:40 – What makes Dirk Nowitzki and Luka Dončić truly great 50:25 – One thing people misunderstand about mental training 51:55 – Do all professional athletes train their minds? 52:45 – Final thoughts 56:00 – Is psychology the next frontier in sports performance? 57:00 – Where to learn more about Mike’s work 🎙️ Focus Freedom & Flow is a podcast exploring mental training, mindfulness, and performance through honest conversations with athletes, coaches, and leaders who want to grow — on and off the field. Thank you for being part of this journey. If this resonates with you, subscribing is one of the simplest ways to support the work we share here. 🤝 Connect with Mike Franco Stay Locked In Crash Course: https://mikefrancocoaching.kit.com Mike’s website: https://mikefrancocoaching.com/ Mike’s LinkedIn: / mfranco-coach 🚀 Connect with us and Focus Freedom & Flow Previous episodes: https://www.focus-freedom-flow.ch/pod... Subscribe to our newsletter: www.focus-freedom-flow.ch Jackson’s LinkedIn: www.linkedin.com/in/jackson-ferguson-3353162a4 Axel’s LinkedIn: / axel-louissaint