ABM vs. Demand Generation | How to Choose the Right Strategy скачать в хорошем качестве

ABM vs. Demand Generation | How to Choose the Right Strategy

What’s the difference between Account-Based Marketing (ABM) and Demand Generation — and when should you use each? 🎯 In this episode, we break down ABM vs. DemandGen, explaining the time and place for each approach in your B2B marketing strategy. Our Brand Strategist, Hannah Keeling, joins us to talk about when companies should prioritize highly targeted ABM campaigns and when a broader DemandGen strategy makes more sense. Whether you’re fishing with a net (DemandGen) or a spear (ABM), understanding when and how to use each strategy is key to driving consistent growth. Learn how we balance both at ATAK to help clients turn marketing efforts into real, measurable results. Learn more: https://www.atakinteractive.com/blog/... Do you need more support with yout business? https://www.atakinteractive.com/accou... https://www.atakinteractive.com/contact https://www.atakinteractive.com/our-work Related Videos HubSpot Service Hub vs Zendesk & Freshdesk: Who Wins in 2025?    • What Is Account-Based Marketing? (ABM) | A...   #ABM #AccountBasedMarketing #DemandGeneration #B2BMarketing #MarketingStrategy #HubSpot #SalesAlignment #LeadGeneration #b2bstrategy Time Stamps 00:00 – Intro 00:45 – When to use ABM vs. DemandGen 01:09 – The difference between fishing with a net vs. a spear 02:09 – How to decide which strategy fits your business 04:02 – Why ABM and DemandGen actually work best together 05:56 – Using DemandGen data to define your ICP for ABM 07:18 – How HubSpot helps align ABM and DemandGen campaigns 09:33 – The role of technology in connecting sales and marketing 10:56 – Why mastering both approaches drives real revenue growth