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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this special episode, Troy Dean takes you behind the scenes of one of Agency Mavericks' exclusive training workshops focused on building your "authority website." You'll discover the critical components every agency website needs to position you as the trusted expert in your field and convert more visitors into high-quality leads. Troy shares a comprehensive, step-by-step playbook for launching or optimizing your website to establish instant credibility with prospects before they ever speak with you. If you're tired of competing on price, explaining your value, or struggling to convert website visitors into clients, this episode reveals exactly how to transform your digital presence into a powerful business asset that works for you 24/7. What You'll Learn: Why Your Current Website Isn't Converting – The missing elements that cause prospects to leave without contacting you The Core Components of an Authority Website – Essential sections that build instant credibility and pre-qualify leads How to Create Benefit-Driven Headlines – Transform technical features into compelling outcomes clients actually care about The Perfect Case Study Formula – A proven structure that showcases specific, verifiable results A Complete 4-Week Website Launch Plan – Step-by-step actions to rebuild or optimize your site for maximum impact Powerful AI Prompts – Ready-to-use templates for creating compelling website copy without staring at a blank page How to Position Yourself as the Expert – Psychology-based strategies that make clients see you as the solution, not just another vendor If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you 📈Agency Owners: Want to grow your digital agency to $50k - $100k+/m? Request a call to chat with our team: https://mvrx.link/yt-cc ✔️ Check out our client results: • Real Success Stories // FOLLOW 📘 Facebook | / agencymavs 🏆 Free FB Group | / digitalmavericks 📸 Instagram | / agencymavericks 🔗 Linkedin | / agency-mavericks Chapters: 00:00 - Introduction and Website Importance 02:30 - Authority Website Core Components 05:58 - Positioning Yourself as the Expert 08:45 - What Your Website Must Accomplish 11:03 - Essential Components for Credibility 13:22 - Conversion Elements That Drive Action 16:34 - Four-Week Website Launch Schedule 19:05 - Detailed Playbook Overview 22:40 - AI Prompts for Website Copy Creation 25:08 - Case Study: Effective Agency Website 29:02 - Repositioning Strategy for Agencies 32:15 - Community Invitation and Closing Thoughts