The Why Behind the Buy: AI Product Data Strategy & Personalisation скачать в хорошем качестве

The Why Behind the Buy: AI Product Data Strategy & Personalisation

The fashion retail industry is facing a radical transformation. Products need to be fully digitised to meet the needs of search engines and AI agents that need to be able to read fashion products in order to reply to customers questions. Fashion companies have another important task at hand: they need to understand why consumer chooses an item over another as this is essential to driving sales. Last but not least fashion companies need to better understand what are the correct products for the customers in order to reduce e-commerce returns. In fashion, context is everything: style, fit, intent, and timing. If product data doesn’t speak the consumer’s language, opportunities are lost. With input from expert stylists, Dressipi’s AI enriches products with thousands of smart attributes, capturing the factors that influence customer decisions. The result? More efficient planning, fewer returns, optimized stock, and predictive, personalized recommendations based on purchase intent—not just product details. Watch Sarah McVittie, co-founder @ Dressipi, and John Hodge, Head of E-commerce & Mail Order @ House of Bruar, discussing how AI can turn insights into tailored shopping experiences, anticipate trends, and drive eCommerce growth. The conversation is moderated by Enrico Fantaguzzi, co-founder of Digital Fashion Academy. Learn how AI can transform your product data strategy, drive personalized shopping experiences, and accelerate profitable growth in Ecommerce.