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Performance Max not scaling? Campaigns feel unstable? Or PMAX just doing “okay” no matter what you change? The problem usually isn’t your campaign structure — it’s your product feed. In this video, I break down why PMAX can’t properly optimise without a strong product feed, how Google actually uses product data as its primary optimisation signal, and why weak or vague feeds quietly cap performance before PMAX even gets going. You’ll learn: Why PMAX prioritises product data over keywords How Google uses titles, categories, pricing, GTINs and availability to decide where your ads are eligible to show Why vague feeds push PMAX into cheap, low-intent traffic How poor feed clarity slows learning and limits scale Which feed signals determine which products get spend Why feed stability matters more than people realise How to fix low-impression products without breaking learning Why you can’t “out-optimise” bad product data with automation If your PMAX campaigns feel unpredictable, stuck, or unable to scale — this video will show you exactly where the real bottleneck usually is. 🔗 Helpful Links Mentioned Google Product Category List - https://www.google.com/basepages/prod... 🚀 Work With Me Hi, I’m Mark Farrell, owner of Rocket Reach PPC — a specialist ecommerce agency running commission-only Google Ads. Our ads: Run inside your existing account Sit alongside your current PPC provider Create no disruption to your current setup Only get paid when you make more money 👉 Learn more at www.rocketreachppc.com 👉 Click the Video button for a full breakdown 👉 Or hit “Do I Qualify” to see if you’re eligible 👍 If This Helped If this video helped you understand PMAX a bit better, please hit like, subscribe, and I’ll see you in the next one. #GoogleAds #PerformanceMax #PMAX #GoogleShopping #EcommerceMarketing #ProductFeed #FeedOptimisation #MerchantCenter #EcommerceGrowth #DigitalMarketing #PPCAgency