Naming Rights + Jersey Patches as Full-Funnel Media, Not Just Sponsorship | MASB Winter Summit 2026 скачать в хорошем качестве

Naming Rights + Jersey Patches as Full-Funnel Media, Not Just Sponsorship | MASB Winter Summit 2026

Collegiate naming rights are evolving, and jersey patches were just approved. What used to be considered prestige signage or logo placement is now becoming something far more powerful: a fully integrated performance channel embedded inside universities and their surrounding communities. At MASB Winter Summit 2026, Ray Katz, President of Media and Business Intelligence and Co-Founder at Collegiate Sports Management Group, presented "The Next Performance Channel: Naming Rights + Jersey Patches as Full-Funnel Media, Not Just Sponsorship," reframing naming rights and jersey patches as full-funnel media ecosystems — connecting broadcast exposure, campus presence, digital engagement, student and alumni networks, and local market activation into a single, accountable growth platform. Request your invitation to MASB summits and webinars from events@themasb.org. #sponsorship #sportsmarketing #marketingaccountability