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This week, we’re diving into one of the most powerful (and sometimes most complicated) relationships in any business: sales and marketing. Join host Kat Wheeler as she sits down with Stephen Edwards, a seasoned sales professional at One Firefly, to explore how these two departments can move from competition to collaboration. Stephen brings years of experience from the integration industry and shares actionable insights on how aligning sales and marketing can drive stronger results, happier teams, and better business growth. 💡 In this episode, you’ll learn: -How to identify when sales and marketing are collaborating vs. clashing -Why “data, not vibes” should guide your decision-making -The real cost of misalignment — and how to fix it -Practical steps integrators can take this quarter to strengthen team connection 🔥 Key takeaway: When sales and marketing work together, everyone wins. #AutomationUnplugged #MarketingExperts #SalesAndMarketing #CustomIntegration #AVIndustry