Braniff End of the Plain Plane with Paul Richards TV Commercial 1965 Black and White Version скачать в хорошем качестве

Braniff End of the Plain Plane with Paul Richards TV Commercial 1965 Black and White Version

The End of the Plain Plane Campaign was basically conceived by Ms. Mary Wells and her staff at Jack Tinker and Partners, Braniff's new ad agency. She suggested that Braniff's staid conservative image be replaced with brilliantly painted airliners and an image produced by style, fashion, and art. The company dropped the Airways moniker and became known simply as Braniff International to clearly denote where the company intended to fly. Emilio Pucci was hired to create uniforms for all of Braniff's customer service personnel and famed New Mexico architect and Herman Miller designer Alexander Girard was tasked with re-branding the entire airline. It was a resounding success and it garnered Mary Wells accolades throughout not only the Madison Avenue community, but the airline industry as well. Some of the most memorable ad copy was produced by Jack Tinker and later by Ms. Well's own company Wells Rich Greene, Inc., as a result of Braniff International's bold new image. Examples were: The End of the Plain Plane; Why take a Plain Plane to South America; Introducing the Air Strip; Acapulco, Where the Jetset Turns off its Motors" and "We're not against Souvenir Hunting (Little Old Lady)." The advertising won numerous industry awards which was made possible by Braniff's budget being doubled by Braniff President Harding Lawrence from $3 million USD per year in 1964, to near $6.5 million USD by 1966. Braniff Airways, Incorporated, Copyright, Text and Video