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On November 6, 1965, 55 years ago, Braniff International revealed to the public its revolutionary End of the Plain Plane Campaign. A complete redesign of the carrier's public contact areas ushered in a completely new look for the Texas-based airline that began a new era in jet travel that had never been seen before in aviation history. Braniff International, as it officially became known in April 1965, became the ultimate trendsetter that other airline's attempted to emulate from both a visual and financial standpoint. The focal point of the new look was the painting of all Braniff jet-powered aircraft (Jet-Powered Electra Jets were not painted in the new look until late 1966) in eight unique Solid Colors Schemes designed by noted New Mexico Architect and Herman Miller Designer Alexander "Sandro" Hayden Girard and further enhanced by Braniff's design and engineering department and advertising executive Mary Wells. Ms. Wells was Vice President of Braniff's new advertising think tank firm, Jack Tinker and Partners of New York City, which spearheaded the new Braniff campaign along with Charlie Moss, Richard Rich and Stewart Greene. Initially, seven colors were selected for application to Braniff's aircraft including Periwinkle Blue or Lavender, Beige, Orange, Sky Blue, Turquoise, Lemon Yellow, Dark Blue, and Ochre. However, Periwinkle Blue was replaced by Dark Blue in September 1965. Alexander Girard's inspiration for the new color scheme was the carrier's Lockheed Vega aircraft color scheme from the early 1930s, which featured a very similar solid color fuselage with white wings and vertical tail. Even Braniff Airways successor, Paul R. Braniff, Inc.'s, first aircraft, a 5 passenger Stinson Detroiter, featured a solid color fuselage with cream titles and vertical tail. It was a brilliant tribute to the colorful history of Braniff and a salute to the brilliant past of the airline. Mr. Girard chose eight solid colors that were inspired by mid century themes that were applied to Braniff's jet powered aircraft fuselages. The wings, vertical tail, and horizontal tail surfaces were painted in gloss white, which was accented perfectly with a large new Alexander Girard designed BI Tail Logo. The first two aircraft permanently painted in any of the new colors was Braniff International BAC One-11 203AE registered as N1544, which was painted in the Orange Solid Scheme with Alexander Girard Sky Font Script and BI Tail Logo in Black. A Boeing 720-027 registered as N7076 was painted in the Periwinkle Blue or Lavender hue. These two aircraft along with another 720 and One-11 were presented to the public at the unveiling on November 6, 1965, at the Braniff Operations and Maintenance Base at Dallas Love Field. However, Ship N7076 was repainted in a different color for the actual November 6, unveiling. Braniff Airways, Incorporated, Copyright, Text and Video