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People Are the Point with host Mark Concannon returns with a powerful episode featuring Rafsan Bhuiyan, diving deep into how AI, data, and authenticity are transforming the way businesses engage with customers. If you’re looking to understand the real future of customer engagement, automation, and the future of work, this conversation breaks it all down with clarity and actionable insight. Rafsan explores how AI is reshaping industries—not by replacing humans, but by empowering teams to work smarter, personalize experiences at scale, and eliminate repetitive tasks. From building the right frameworks to tackling information overload, this episode reveals what companies must do to stay competitive in a rapidly evolving tech landscape. Whether you’re a marketer, business leader, founder, or simply curious about how technology is rewriting the rules of engagement, this episode will help you understand where AI is headed and how to use it authentically. 🔥 What You’ll Learn Why AI is multipurpose and applicable across industries How personalization drives deeper customer engagement The role of data as a tool—not the solution itself Why authenticity and culture will differentiate future brands How AI enhances targeting and demographic understanding Why consultation and human connection are central to AI adoption The importance of frameworks for integrating AI into business processes How to eliminate repetitive tasks and boost operational efficiency Why the best solutions come not just from tech—but from the energy behind it 💡 Sound Bite "The best is hard to achieve." I hope you enjoyed this episode! Mark and the People are the Point podcast team Like and subscribe to never miss new content. #PeopleAreThePoint #AIBusinessStrategy #MidMarketLeadership #DigitalTransformation #BusinessGrowth #AIInBusiness #LeadershipPodcast #OperationalExcellence #FutureOfWork #ScalingWithAI #Explorepage