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Legacy contact center solutions weren’t built for today’s customer expectations. Managing fragmented voice, chat, and email systems creates friction for administrators, agents, and customers alike. Join AWS and So Energy — a UK-based renewable energy provider — to learn how you can modernise ageing customer service experiences by consolidating disjointed channels into a single, unified application with Amazon Connect. Leveraging AI-powered automation and deep CRM integration, learn how So Energy agents gained a single view of the customer journey, enabling them to resolve issues faster and reduce manual effort — while customers enjoy a seamless, consistent experience across every channel. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2025 #AWS