Chapter-1: Introduction to Business Research Methodology | MBA Lecture Series | Research Methods скачать в хорошем качестве

Chapter-1: Introduction to Business Research Methodology | MBA Lecture Series | Research Methods

#BusinessResearchMethods #RM #MBALectureSeries Business research is the process of gathering comprehensive information about every aspect of business and applying that information to increase sales and profit. Such a study aids businesses in identifying the most lucrative or in-demand goods and services. Simply put, it can be described as the gathering of knowledge or information for professional or commercial purposes in order to identify prospects and business goals. Anything and everything can be the subject of business research. When individuals refer to "business research," they typically imply "research questions" that are asked to determine where money might be spent to boost sales, profitability, or market share. Making sensible selections requires this kind of research. These videos are designed to help MBA students or students of any course who need to study Research Methodology. In this video, we touch upon the introduction to Business research, the scope, and the steps involved in the research process. You can follow me on all the following social media handles: Facebook:   / rwithrd   Linkedin:   / rajeshdorbala   Instagram: rajeshdorbalatutorials Twitter: @dorbalarajesh website: www.swagsters.com 0:00 Introduction 0:29 Learning Objectives 1:22 INTRODUCTION 2:40 DIFFERENCE BETWEEN BASIC AND APPLIED RESEARCH 4:33 DEFINING BUSINESS RESEARCH 5:45 BUSINESS RESEARCH METHODS: A DECISION MAKING TOOL IN THE HANDS OF MANAGEMENT 7:59 PROBLEM OR OPPORTUNITY IDENTIFICATION 8:38 DIAGNOSING THE PROBLEM OR OPPORTUNITY 9:19 Executing Business Research to Explore the Solution 9:49 Implement Presented Solution 10:20 Evaluate the effectiveness of Decision Making