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Why We Should Reframe Culture as a Design Challenge / Dan Szuc / Episode

What is the thing biggest stopping you from doing meaningful work... When I listen to the service design professionals around me, it's often not the tools or methods they have access to. Rather, and you might recognize this, its often the organizational culture that's the biggest roadblock. Culture isn't the set of company values that are displayed on the wall. If only things were so simple Culture is materialized by actions. It's made up of the lived experiences of the people doing the work day in and day out. So, if the existing org culture is a roadblock, how can we change it? Because as we know, if there is one thing that's great at resisting change, it's culture. And do we even have a place here as service design professionals. Isn't this the field of expertise of strategy consultants? Well, our guest, Dan Szuc has been working on this question for the last 20 years. He's so deep into it that he written two books on this topic Make Meaningful Work and Make Meaningful Culture. And the good news is that, yes culture is 100% an area where we need to play a role. We can look at culture as a design material that can be shaped. In this episode we explore how that works in practice, where you even start and the pitfalls that you should be mindful. We get into practical techniques like "practice spotting", talk about "moments that matter" and explore the influence of leadership (and lack of it). This episode is for everyone who want's to contribute to making "shitty" work environments into ones that are better equipped to help you do meaningful work! Culture often feels like a huge, intangible and sometimes even scary topic to touch. I hope that this conversation help see that there are small, practical, tangible actions you can do to start shaping a better culture today and the confidence to do so! Enjoy and keep making a positive impact. Be well, ~ Marc [ 1. GUIDE 📺 ] 00:00 Welcome to Episode 239 04:00 Culture at work 04:30 Moving Beyond Soft Skills 06:45 Professional Acting to Organizational Culture 10:30 Introducing SPARKLE 13:00 the SPARKLE Acronym 16:00 Small Acts, Big Change 20:30 Power of Practice Spotting 27:30 Why People Hesitate to Change 31:00 Rules vs. Practice 35:30 How to do practice spotting 40:00 Challenge of Engagement 45:00 Introducing New Practices to Your Team 49:00 Small Practice to Organizational Shift 51:30 Best case transformation 54:45 What Dan is Working on Next 57:00 resources 59:00 question to ponder [ 2. LINKS 🔗 ] LinkedIn -   / danielszuc   MMW LinkedIn Newsletter -F   / make-meaningful-work-7327884648296972288   Apogee - https://www.apogeehk.com/ Make Meaningful Work - https://www.makemeaningfulwork.com/ MMC Book - https://www.amazon.com/dp/173792823X [ 3. NEXT STEP 💪 ] Looking for more? We've got you covered. Click the link below to join the Service Design Show community. https://servicedesignshow.com/subscribe/ You'll get access to inspiring stories and practical advice that helps to level up your service design career! [ 4. FIND THE SHOW ON ] 🎧 Spotify ~ https://go.servicedesignshow.com/239-... 🍎 Apple ~ https://go.servicedesignshow.com/239-... ✂️ Snipd ~ https://go.servicedesignshow.com/239-... 🎙️ Other ~ https://go.servicedesignshow.com/239-...

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