This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Episode скачать в хорошем качестве

This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Episode

We've got a serious problem... The "higher" you climb on the career ladder, the further removed you get from the actual discipline of design. Unfortunately, it's a story I hear surprisingly often. A design professionals finally gets that hard-earned seat at the table, and almost immediately, the pressure to conform kicks in. They start to feel like they have to trade their unique perspective for a corporate persona, leaving their design identity, the very thing that got them there in the first place, at the door. Our guest this week, Jose Coronado, shares a personal story that actually goes right to the heart of this issue. When he first moved to the U.S. he consciously separated his professional life from his Hispanic background in an effort to belong and be seen. The shift only came years later, after he organized a panel for Hispanic Heritage Month. The feedback he received hit him hard. People told him, "Jose, thank you for doing this. I have never seen myself reflected in my future as a potential leader in the design field". That experience was the moment he realized the power of bringing our "whole self" to work, and the danger of hiding parts of our identity. So in this episode, we explore this identity crisis. How do you evolve into a business leader without abandoning your design soul? And I can already share that it's not about renouncing your craft, but rather enriching it with new layers. It’s about learning to navigate the politics and negotiations of an organization while still proudly carrying the flag for design. If you feel trapped between the design professional you are and the leader you're expected to be, this one will surely resonate. What I loved about this conversation is the nuance it brings. I'm sure you've heard that "designers need to speak business" but what's often missing is the crucial second half of that advice, we must do it with our design expertise, identity, and skills. Business speak should enrich design, not replace it. Enjoy the conversation and keep making a positive impact! ~ Marc [ 1. GUIDE 📺 ] 00:00 Welcome to Episode 240 04:00 The great shift 06:00 The catalyst 08:00 Design Leadership and Why We Have to Talk About It 09:30 Design's Growing Pains 12:00 3 Levels of Leadership 13:00 Craftsmanship, Stagemanship, and Statesmanship 16:00 Mastering Stagemanship: 17:45 What we're doing wrong 20:00 Developing Business Fluency 22:00 Understanding the context 23:30 Low-Effort Ways to Gain Business Knowledge 30:00 The Challenge of Invisibility 32:00 Patience vs. Incompetence 34:45 Building Trust 36:00 The Design Measurement Problem 38:00 Tangibility of Impact 41:00 Navigating conversations like that 43:45 Finance Conversations 45:00 Connecting Process, Service Improvement, and Design 48:45 Internal Struggle and Mindset Evolution 52:00 Embracing out identity 54:30 Maintaining Connection to the Craft 56:00 Deliver in commitment 58:00 Question to ponder [ 2. LINKS 🔗 ] LinkedIn -   / josecoronado   [ 3. NEXT STEP 💪 ] Looking for more? We've got you covered. Click the link below to join the Service Design Show community. https://servicedesignshow.com/subscribe/ You'll get access to inspiring stories and practical advice that helps to level up your service design career! [ 4. FIND THE SHOW ON ] 🎧 Spotify ~ https://go.servicedesignshow.com/240-... 🍎 Apple ~ https://go.servicedesignshow.com/240-... ✂️ Snipd ~ https://go.servicedesignshow.com/240-... 🎙️ Other ~ https://go.servicedesignshow.com/240-...