Growing a Thriving Therapy Practice with Cecilia Owner of Eterna Counselling & Wellness скачать в хорошем качестве

Growing a Thriving Therapy Practice with Cecilia Owner of Eterna Counselling & Wellness

In this episode of the GLOW Podcast, host Taylor Logue speaks with Cecilia Mannella, Owner and Clinical Director of Eterna Counselling & Wellness, as well as a business coach who helps therapists build thriving, sustainable practices. With over 17 years of experience in the therapy field, Cecilia shares her journey from clinician to business leader and offers actionable strategies for navigating the business side of therapy. The conversation explores the challenges of lead generation, visibility, and niche marketing, along with how AI and evolving search behaviors are transforming how clients find care. Cecilia also breaks down the EEAT Framework—Experience, Expertise, Authority, and Trust—and how it helps therapists strengthen their online presence and credibility. If you’re a therapist or wellness professional looking to attract the right clients, grow your practice, and build confidence as a business owner, this episode is full of practical advice and insight. Key Takeaways: Cecilia Mannella is the Owner and Clinical Director of Eterna Counselling & Wellness She has over 17 years of experience in the therapy field and now coaches other therapists Most therapists receive little business training despite strong clinical backgrounds Lead generation remains one of the biggest challenges in private practice Visibility is crucial for standing out in a crowded therapy market AI and new search behaviors are reshaping client acquisition strategies Niche marketing helps attract ideal clients and clarify brand identity The EEAT Framework (Experience, Expertise, Authority, Trust) builds online credibility Consistent content creation helps increase visibility and attract clients Thinking from the client’s perspective improves messaging and conversion Notable Quotes: “The riches are in the niches.” “AI is taking over.” “You can’t have it both ways.” Chapters: 00:00 – Introduction to the Podcast and Guest 01:03 – Cecilia’s Journey in Therapy and Business Coaching 04:54 – Challenges in Therapy Practice Management 08:56 – Visibility and Lead Generation in Therapy 12:12 – The Importance of Niche Marketing 16:58 – Adapting to AI and Changing Search Behaviors 20:44 – The EEAT Framework for Online Presence 25:38 – Coaching Services for Therapists and Wellness Practitioners Connect with Eterna Counselling & Wellness Connect with Cecilia LinkedIn: https://www.linkedin.com/in/cecilia-m... Connect with Eterna Counselling & Wellness Website: https://www.eternacounselling.ca/ceci...