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Dartmouth's business model might seem strange to Wall Street and Main Street. But the returns it generates to society are significant, measured in generations. The project was written and produced by Dartmouth's development communications office, with the fine San Francisco filmmaker Brady Baltezore (www.pistolsloaded.com). The film is part of a larger marketing effort to explain the values that guide Dartmouth's business model and to show why philanthropic dollars are essential to the enterprise. The accompanying print piece can be found here: http://www.dartmouth.edu/~alfund/why_.... The ultimate goal, of course, is to attract gifts from alumni and parents before Dartmouth's fiscal year ends on June 30 -- so the student experience can thrive. For those not familiar with Dartmouth lore, the film's final three sentences are a play on the closing words that Daniel Webster (Dartmouth Class of 1801) addressed to the Supreme Court in Dartmouth College v. Woodward.