The Fake News “Infodemic” - How brands can do better скачать в хорошем качестве

The Fake News “Infodemic” - How brands can do better

In the context of PR and communications, brand safety can be severely compromised with fake news. This event delves into the nature and types of #fakenews in the current context of #COVID19, and what this means for companies as they operate in the digital new normal of the foreseeable future. The event also examines initiatives that are being undertaken in the PR and communications industries to tackle fake news, and look at what companies in #Singapore are doing to protect their brands from fake news and misinformation. Speakers -Dr. Anuradha Rao, Founder, CyberCognizanz -Larry Loh, Director/Head of Communications, Twitter -Antoine Calendrier MPRCA, Head of Reputation, North Asia, And Head Of Crisis, APAC, Edelman -Emma Richards, Head of Communications, HP -Jeremy Seow MPRCA, Managing Director,Growth and Innovation, Allison+Partners