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Public affairs in Southeast Asia is being reshaped by youth demographics and rising expectations of government and business. With over 60% of the population active on social media and a median age of 30, debates on jobs, wages, and inclusion often outpace policy cycles – and public trust, while high, can quickly unravel when expectations aren’t met. This webinar brings together voices from across the region to examine how governments, business, and civil society are navigating these shifts in public discourse and policy. We explore how governments are recalibrating priorities under youth pressure and demographic change, how organisations can engage credibly while protecting their reputations, and what new dynamics are shaping policymaking across the region. Finally, we look at the practitioner’s playbook: which strategies are cutting through, how to adapt to fluid political environments, and where communicators can add lasting value.