HEO: A Crawler Driven Approach to Maximizing Search & AI Visibility with Jori Ford - SEO Week скачать в хорошем качестве

HEO: A Crawler Driven Approach to Maximizing Search & AI Visibility with Jori Ford - SEO Week

Search is no longer just Google—your content needs to perform for AI, too. Jori Ford, Chief Marketing & Product Officer at FoodBoss, previews her SEO Week presentation and breaks down how to build a Hybrid Engine Optimization (HEO) strategy that accounts for both search engines and AI crawlers. At SEO Week, Jori will share a crawler-driven approach to understanding how bots interact with your site and how to optimize content for maximum visibility across platforms. • Using crawler logs to identify which bots (search & AI) interact with your site and how they interpret content • Setting up tracking in GTM, Google Analytics, and Search Console to monitor bot activity • Building reports to analyze indexing patterns and refine your content strategy Find Jori on LinkedIn:   / chicagoseopro   Get Tickets for SEO Week in NYC April 28th - May 1st: https://seoweek.org/