From Branding to Boarding Gates: Confessions of a Leader Episode 4 скачать в хорошем качестве

From Branding to Boarding Gates: Confessions of a Leader Episode 4

What does it take to launch Thailand’s boldest new airline – during a global supply chain crunch? In this episode of Confessions of a Leader, Ian Pascoe sits down with Patee Sarasin, CEO of Really Cool Airlines, to talk aviation, entrepreneurship, and leadership that never sits still. From his advertising days to transforming Nok Air and now building a new kind of airline brand, Patee shares war stories from the tarmac – including hands-on crisis management during the Bangkok floods – and explains why transparency, creativity, and resilience are the backbone of everything he does. Also on the agenda: brand loyalty without flying planes, turning real estate into lifestyle, and what it really takes to lead with integrity.