The Core of Influence & Persuasion: Ethos, Logos, and Pathos - Character, Reason, and Emotion скачать в хорошем качестве

The Core of Influence & Persuasion: Ethos, Logos, and Pathos - Character, Reason, and Emotion

The earliest thinker in the Western tradition whose ideas about influence and persuasion come down to us was Aristotle. He asserted that we need three things to build a persuasive argument: ethos, logos, and pathos. In English, these character, reason, and emotion. They are appeals to our gut, to our head, and to our heart! Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Influencing and Persuading This video is part of course module number 2.6.1 Program 2: Manager as Communicator Course 6: Influencing and Persuading Section 1: Basics of Influence and Persuasion Other videos in this section include: 🎬 The Good, The Bad, and The Ugly of Influence and Persuasion    • The Good, The Bad, and The Ugly: the Ethic...   🎬 The Core of Influence & Persuasion: Ethos, Logos, and Pathos - Character, Reason, and Emotion    • The Core of Influence & Persuasion: Ethos,...   🎬 Appearance Matters in Influence & Persuasion    • Appearance Matters in Influence & Persuasion   🎬 How to Influence by Making People Feel Good    • How to Influence by Making People Feel Good   🎬 How to Use Your Authority to Influence & Persuade    • How to Use Your Authority to Influence and...   🎬 How to Build Trust. And Why it Matters in Influence & Persuasion    • How to Build Trust. And Why it Matters in ...   🎬 How to Use Reason and Logic in Influence & Persuasion    • How to Use Reason and Logic in Influence &...   🎬 How to Influence People by Appealing to their Emotion    • How to Influence People by Appealing to th...   🎬 Tit-for-Tat: How to Influence with Reciprocation    • Tit-for-Tat: How to  Influence with Recipr...   🎬 Matching & Mirroring: How to Influence by Building Rapport    • Matching & Mirroring: How to Influence by ...   🎬 KISS: Keep It Short & Simple when You Want to Influence & Persuade    • KISS: Keep It Short & Simple when You Want...   = = LESSON NOTES = = Ethos – gut- Character How do we know that we can trust you? It is your ethos that tells us this, and you should establish before you start to persuade someone. Ethos answers the question: ‘why should I listen to you?’ It appeals to instinct – to our gut. Take a look at our video series on Personal Impact:    • Creating Personal Impact for Career Advantage   Logos – head - Reason The core of your persuasive speech needs to establish a reasoned argument that puts your evidence in a logical way. This alone may not be enough to persuade, but without logos, persuasion becomes manipulation. Logos appeals to reason: to our head. Pathos – heart - Emotion Pathos is an appeal to our feelings and values. This is what gives your argument its real emotional power and moves us to want to act. Use words and stories to conjure emotion. Pathos appeals to our hearts. Statistics convey logos: human stories convey pathos. To appeal to pathos, use story-telling. = = RECOMMENDED EXERCISE = = Think about the next opportunities where you will need to influence and persuade. 1. How will you demonstrate your Ethos/Character? (2 MC CPD Points) 2. How will you use your Logos/Reason? (2 MC CPD Points) 3. How will you deploy Pathos/Emotion? (2 MC CPD Points) Keep an eye out for our next few videos, which will go into aspects of Ethos, Logos, and Pathos in more detail 00:00 - Aristotle: Ethos, Logos, and Pathos 00:48 - Sequencing your persuasive argument 01:07 - Ethos - Character 03:12 - Logos - Reason 04:15 - Pathos - Emotion 05:48 - Summary = = DOWNLOADS = = Free Resources 🧰 CPD Tools - https://gum.co/MC-CPD Paid resources 🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) = = RECOMMENDED READING = = 📖 My own book on Influence (introductory level) How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7 📖 Excellent books at a more advanced level Influence: Science and Practice (a classic) https://geni.us/DIX0kFL Influencer: The New Science of Leading Change https://geni.us/3nBJM The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg Methods of Persuasion https://geni.us/EVYP Presuasion https://geni.us/aBZo0XO 5 Paths to Persuasion https://geni.us/Vg2vB ⭕️ Links to our book recommendations are affiliated through Amazon Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-... (the links are affiliated) = = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = = You can record your Management Courses CPD points on our free, downloadable CPD record log. 📓 Download it at: https://gum.co/MC-CPD Each video has two levels of MC CPD points. For this video: If you simply watched the video, record 2 MC CPD points If you also carried out all of the recommended exercises, score a total of 8 MC CPD points #influence #ManagementCourses #EthosLogosPathos