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In this video, I share my own story about my trip to Toronto. During my flight, I got to meet and talk to a young software engineer (that was tough cracking into that conversation!) As we talked, he challenged me and what I was doing (here with Small Town Big Business), specifically 'retail' shops. Listen, running a retail place isn't easy, but that's why it's all the more reason to diversify and optimize WHAT you really sell. (Do you sell items that can be considered 'commodities' -- or do you sell 'you') Add to the comments: Are "humans" becoming obsolete? … and what can they do (how will the value that is expected to be delivered) need to change to stay up in this world of ecomm and 'race to the bottom' price wars.