ABM, Personalization, and the Power of Brand | Personal Branding for Business скачать в хорошем качестве

ABM, Personalization, and the Power of Brand | Personal Branding for Business

Subscribe to our Newsletter:   / social-selling-for-b2b-7250113707765067776   In this episode of Personal Branding for Business, Olga Bondareva (  / olgabond  ) - founder of ModumUp Agency (https://modumup.com/?utm_source=youtu...) - sits down with Peter Mikeal (  / petermikeal  , VP of Marketing for North America at Globant. Peter shares his unconventional career journey from B2B sales to marketing leadership, and how this dual background shaped his unique approach to go-to-market strategy. Together, they explore: How Globant built its entire demand generation engine around Account-Based Marketing - and why ABM is more than just a tactic Why personalization in B2B marketing is no longer optional - and how to actually do it right How social media and personal branding help marketers build trust and expand their impact What AI means for the future of B2B marketing - and how to adapt How joining industry awards can strengthen your personal brand and credibility Peter’s favorite resources and habits to stay sharp in B2B marketing A thoughtful and practical conversation with a B2B leader who knows how to bridge the gap between marketing, sales, and technology.