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We have seen ‘Balkan’ music played by Western European bands, where authentic voices, actual Balkan musicians could have played. How is the Balkan brand appropriated and how to make way for authentic voices? What prevents the region’s musicians from entering a broader market, and what can the industry do to grant them passage? A pro-Balkan, awareness-raising and stereotype-smashing panel set the tone of the conference. Speakers: Mila Georgieva – Bulgarian Music Association (BG) Dávid Bali – Believe (HU) Nicolas Wieers – Balkan Trafik Festival (BE) Moderator: Nick Hobbs – Charmworks (UK, TR) Recorded at BALKAN:MOST Showcase & Conference in cooperation with WOMEX, Veszprém, 7-9 September 2023 About MOST MOST – The Bridge for Balkan Music is a four-year-long complex support strategy coordinated by Budapest-based Hangvető with a scope of 9 countries in the Balkan peninsula. A bridge connecting the music industry of the Balkans with European markets, MOST forges personal bonds, promotes Balkan music and creates a community of professionals within and outside of the region. BALKAN:MOST Showcase & Conference, the grand finale of MOST took place on 7-9 September 2023 in Veszprém, Hungary supported by MOST and Veszprém-Balaton 2023 European Capital of Culture. MOST Music is supported by Creative Europe, the European Union’s framework programme for the creative sector. Find out more: https://mostmusic.eu/ https://balkanmost.hu/ / mostmusiceu / mostmusiceu