Communication Illusion and Brain-Based Solution | Nikolaos Dimitriadis | TEDxUniversityofStrathclyde скачать в хорошем качестве

Communication Illusion and Brain-Based Solution | Nikolaos Dimitriadis | TEDxUniversityofStrathclyde

Have you ever felt that something is missing in the way we communicate? Have you noticed that even when we fully understand each other we often don't act as agreed? This is because our current communication is based on an outdated model of human nature. We now know that the brain, our communication center, is not driven by rationality and does not feed on logic. It makes decisions using a richer infrastructure deeper inside our skulls and adjusts behavior accordingly. The time has come to change our communication model and start talking to the brain as a whole. Dr Dimitriadis argues that governments, companies, parents and individuals alike need to change their communication model if we are to experience a more positive future, as people and as societies. Dr Nikolaos Dimitriadis is an award-winning marketer and educator, helping top international brands with strategy and communications. He is a certified neuromarketer and the co-author of “Neuroscience for Leaders: A Brain Adaptive Leadership Approach”. He is the Development Director at the Executive Development Center of the University of Sheffield International Faculty. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx