Social Media: The Value Lies in the Data | Jillian Ney | TEDxUniversityofStrathclyde скачать в хорошем качестве

Social Media: The Value Lies in the Data | Jillian Ney | TEDxUniversityofStrathclyde

In this talk, she explains how social intelligence can be used to better understand customers, changing behaviours and why social intelligence will be the contextual layer that makes artificial intelligence in marketing a reality. Dr Jillian Ney is the UK’s first Dr of Social Media and Digital Behavioural Scientist. She is an international consultant, lecturer and speaker on digital behavioural intelligence. She helps companies through digital transformation projects by helping them understand the behaviour changes caused by digital technologies, identifies how to close the gaps and harness digital behaviours for commercial advantage. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx