ChatGPT, Perplexity, Gemini - The New Marketing Channel? (ft. Alex Sherman, CEO at Bluefish AI) скачать в хорошем качестве

ChatGPT, Perplexity, Gemini - The New Marketing Channel? (ft. Alex Sherman, CEO at Bluefish AI)

🚀HOW AI CREATED A BILLION-USER MARKETING CHANNEL - AND CMOS MISS IT In this conversation, Alex Sherman, CEO at Bluefish AI, and host Johannes Deubener explore the seismic shift happening in marketing right now, and why 2026 is make-or-break for every CMO and marketer. CHAPTERS 00:00 Introduction: AI Marketing Channel Revolution 00:59 Welcome and Introduction of Alex Sherman 01:23 Alex's Origin Story 03:30 The Evolution of Technology 04:34 From European History to Enterprise Software 05:20 An "Accidental" Entrepreneur: His Path to Startups 06:47 Alex's "Pirate" Philosophy: Building Against the Odds 08:54 Flying Through the Storm: Leadership in Uncertainty 11:45 Leadership in the AI Age: Absorbing Stress and Filtering Noise 12:47 AI Marketing: The New Content Paradigm 16:41 The Wake-Up Call: 66% of Shoppers Use AI 17:03 From Novel Idea to Essential Channel 20:20 How Alex used Deep Customer Discovery to get started 23:17 The Bluefish Platform: Visibility and Influence Across the AI Ecosystem 26:13 The Attribution Problem: Tracing Marketing Impact in AI 29:47 Alex's Message to CMOs 33:21 Early Mover Advantage: Data Quality and Learning Curves 36:47 The Attention Economy vs. Agent Economy 40:19 The Future of Brand Storytelling in an AI World 45:09 Regaining Control: Putting Brands Back in the Driver's Seat 47:57 Real-Time Marketing: From Planned Campaigns to Continuous Optimization 51:59 The End of Paid Ads? 55:13 Alex's Advice for AI Founders 57:23 Closing Remarks -------------------------------------------------------------- Don't be shy and come say hi: Connect with Johannes:   / johannesdeubener   Follow Alex:   / alsherman   Check out Bluefish AI: https://www.bluefishai.com/ -------------------------------------------------------------- More about AI To Go: ✨ Watch more Episodes on YouTube:    / @aitogopodcast   ✨ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... ✨ Listen on Spotify: https://open.spotify.com/episode/5X9X... ✨ Receive all Updates on LinkedIn:   / ai-to-go-podcast   Tags: #AIMarketing #EnterpriseAI #MarketingStrategy #CMO #ChatGPT #Podcast #Leadership #Innovation #BusinessStrategy