Transforming Credit Union Relevance and Culture in a Digital Age With Tansley Stearns скачать в хорошем качестве

Transforming Credit Union Relevance and Culture in a Digital Age With Tansley Stearns

Tansley Stearns is the President and CEO of orsa credit union, a member-owned financial institution dedicated to delivering innovative, community-focused banking services across Michigan. Under Tansley's leadership, orsa credit union has been recognized by Forbes as a Best-in-State Credit Union, and she is known for driving transformative growth and purpose-led culture initiatives across the organization, which serves tens of thousands of members. With over 25 years of experience in the credit union industry, Tansley is passionate about fostering belonging, authenticity, and bold innovation while navigating the evolving landscape of financial services. About the Episode As the financial services landscape continues to evolve, credit unions must adapt to stay relevant and impactful. This episode dives into how credit unions can maintain their competitive edge in a digital-first world. Tyler Lane hosts Tansley Stearns, President and CEO of orsa credit union, as they explore the importance of aligning brand, digital experience, and member engagement strategies. Tansley shares her insights on leadership, cultural transformation, and how innovation with purpose can drive sustainable growth, all while navigating a highly regulated industry. Key Moments • Introduction [0:00] The Importance of Relevance • How credit unions can combine brand, digital, and member experience to stay relevant in a changing world [3:00], [5:34]. • Why many consumers still don’t understand what a credit union is and how this affects the industry’s relevance [4:55]. KPIs and Transparency • How orsa credit union tracks progress with both long-term and short-term KPIs to measure relevance and growth [7:46]. • The value of being transparent with members about progress and goals [7:16]. Building a Culture of Belonging • Creating a workplace culture rooted in belonging, authenticity, and inspiration [9:40], [10:43]. • How Tansley’s leadership approach has shaped the culture at orsa credit union and the impact on employee and member retention [10:43]. Hiring for Culture Fit • How orsa credit union attracts talent by being transparent about the fast-paced environment and the challenges of working at a growing organization [14:44]. Innovating in Financial Services • The challenges of balancing innovation with compliance and risk in a regulated environment [23:45], [27:34]. • How orsa credit union leverages AI to solve real problems and create value without compromising regulatory standards [27:34]. Rebranding for Clarity • The journey of orsa credit union’s rebrand, the decision to change their name, and the importance of standing out in a competitive market [30:39], [32:28]. • How the new brand helps orsa overcome market confusion and resonates with members [30:39]. Listening as a Superpower • Tansley’s advice to credit union CEOs: listening to members and addressing their needs is the key to remaining indispensable as an institution [38:01]. Resources Industry Experts • Tyler Lane on LinkedIn --   / tyler-lane-session-interactive   • Tansley Stearns on LinkedIn -   / tansleys   Companies and Organizations • Session Interactive - https://sessioninteractive.com • orsa credit union - https://orsacu.org Media and Publications • Backbone - https://www.backbone.us Driving Relevance and Innovation in Credit Unions Staying relevant in today’s digital world is crucial for credit unions looking to build lasting connections with members. At Session Interactive, we specialize in helping financial institutions enhance their digital presence, streamline member experiences, and embrace innovative strategies for growth. Let us help you turn your digital efforts into measurable success. For more insights on strategic growth, brand innovation, and performance marketing, subscribe to the Built to Convert podcast. Ready to take your credit union to the next level? Contact https://sessioninteractive.com to learn how we can help you drive results with precision and purpose.